Privacy Policy

Version 1.0 · Last updated: August 28, 2026 · In accordance with Costa Rica's Law 8968 on the Protection of Individuals regarding the Processing of their Personal Data · Courtesy translation — the Spanish version governs.

What data we process

  • From businesses: trade name, description, category, coverage area, public contact channels (WhatsApp, social media, website) and the history of advertising amounts. This is data the business itself publishes to promote itself.
  • From visitors: visit and click metrics in pseudonymized form (IP addresses are stored only as an encrypted fingerprint, never in the clear). We do not require registration or personal data to browse.
  • Payments: the SINPE receipt is received via WhatsApp and used solely to confirm the payment. We do not store card numbers.

Why

To operate the ranking, show real statistics, prevent fraud and meet tax obligations. We do not sell data or use advertising cookies.

External providers

To operate we use third-party services that may process data on our behalf:

  • WhatsApp / Meta: receiving receipts and support (messages are also governed by WhatsApp's policies).
  • Hosting and infrastructure: Vercel (site) and Neon (database), where the platform's data is stored.
  • Payments: we currently operate solely with SINPE Móvil and manual verification via WhatsApp. Invoicing data is requested via WhatsApp.

Retention periods

We keep personal data only for as long as needed to fulfil the stated purposes, meet legal obligations and resolve potential claims. We apply these periods:

  • Business profiles: while the profile remains active. Upon deletion request or deactivation, it stops being shown and its operational data is deleted or anonymized within a maximum of 12 months.
  • Incomplete or rejected applications and unconfirmed payments: up to 90 days from the last interaction, to handle queries, prevent duplicates and resolve errors.
  • Receipts, electronic invoices and tax records: 5 years, per Costa Rican tax regulations.
  • Payment and position history: for the life of the profile and for 5 years when part of accounting or tax records; afterwards, only in anonymized form for statistical purposes.
  • Visit and click metrics: up to 12 months; afterwards deleted or converted into anonymous statistics.
  • Records of accepted terms and consents: during the relationship and for 5 years afterwards, to evidence the accepted conditions.
  • Technical and security logs: up to 12 months, except during fraud or incident investigations.
  • Backups: deleted data may remain in protected backups for up to 90 days, after which it is overwritten.

Where a claim, investigation or legal obligation exists, the necessary information may be kept until its final resolution. Once the periods expire, data is securely deleted or anonymized.

Your rights (Law 8968)

Any data subject may request access, rectification or deletion of their data by writing to ranking@puravidanegocios.com. A business may request the editing or deletion of its profile at any time; the accounting history of payments is kept as required by law.

Cookies

We use only technical cookies (admin panel session). There are no marketing cookies or third-party advertising trackers.